SpaceXAI Eyes One Grok and X Plan, From Free to $100

SAN FRANCISCO — SpaceXAI is looking at a simpler way to sell its products. The company is weighing a plan to fold Grok and X into a single subscription ladder with four price tiers, from free to $100 a month, according to an internal document viewed by Bloomberg and reported Wednesday.

The overhaul has not been announced. Bloomberg said it is still under consideration, and SpaceXAI has not officially confirmed the changes, but the report indicates the company plans to offer it soon. The proposal would replace today's split checkout, in which X features and standalone Grok access are billed separately.

The Four Tiers

Per the report, the free tier would keep Grok with stricter usage limits. A new $8-a-month "lite" plan would add Grok access, a verified checkmark and fewer ads on X. At the top, a $100-a-month "Ultra" tier would target power users and include Grok Bot, the AI agent SpaceXAI introduced in August.

For context, X's U.S. web checkout currently lists Basic at $3 a month, Premium at $8 and Premium+ at $40, with Premium+ already bundling the highest level of Grok access. A single ladder would make it far easier for a new user to see what each step up delivers.

Why It Matters

SpaceX folded xAI into the company in February, and SpaceXAI now makes the Grok chatbot and runs X. That gives it something few AI rivals can match: a social network with a massive audience where Grok is built in. Bundling the two into one plan would turn that reach into a clear path from casual use to heavy, agent-driven work.

Grok Bot is a big part of the story. It topped 400,000 weekly users within roughly a month of launch, as the first-month traction numbers showed, and the company recently opened shared Team Bots to all users. Placing the agent in the top tier gives power users a clear reason to upgrade.

What Comes Next

SpaceXAI has been shipping quickly across its product line. Developers can already reach its latest models through the xAI API, and the company continues to widen access to Grok Bot across more plans.

If the single-subscription plan goes ahead, expect SpaceXAI to confirm tier names, pricing and features. For now, the direction is clear: one account, one bill and a simpler path to the full Grok experience.