Tesla Sales Rebound in Canada as Model Y Nearly Doubles

AUSTIN, Texas — Tesla staged a striking comeback in Canada during the second quarter, growing far faster than the overall auto market on the strength of surging demand for the Model Y. New estimates put Tesla's Canadian deliveries at 5,765 vehicles from April through June, up 28.1% year over year, even as the country's new-vehicle market slipped about 1%.

The gain extends across the first half of the year. Tesla's estimated Canadian sales reached 11,895 vehicles through the end of June, up 19% from the same stretch of 2025. Because Tesla does not publish country-level totals, the figures come from industry estimates, but the trajectory is unmistakable.

Model Y Leads the Charge

The Model Y did most of the heavy lifting. An estimated 4,155 units were delivered in the quarter, a 98% jump from a year earlier, with first-half volume up nearly 80%. That was enough to rank the Model Y among the best-selling vehicles in the country, ahead of mainstream names like the Ford Maverick and Honda HR-V.

Much of the momentum traces back to a smart supply decision. Tesla shifted Canadian Model Y production from the United States to Giga Berlin, which has been ramping output sharply, a move that sidestepped import tariffs and cut prices for Canadian buyers by as much as $20,000. A new entry Rear-Wheel Drive variant priced under $50,000 also opened the door to Canada's EVAP rebate, widening the pool of eligible buyers.

Cybertruck Piles On

The Cybertruck added its own exclamation point, with estimated sales up 116.4% to 725 units in the quarter and first-half deliveries nearly doubling — remarkable given tariffs that push its Canadian starting price near $140,000. The Model 3 lagged as tariffs inflated its price, but Tesla has already begun importing the sedan from China, unlocking a sub-$40,000 variant that should lift volumes in the back half of the year.

Outrunning a Flat Market

What makes the quarter stand out is the backdrop. Canada's overall light-vehicle market was essentially flat, yet Tesla posted the strongest year-over-year gain of any major brand, edging out Volkswagen and comfortably beating Toyota, Ford and Honda. It is the same global-expansion playbook Tesla has been running elsewhere, from new Giga Berlin supply lines to fresh markets like its first deliveries in Morocco.

With cheaper China-built Model 3s arriving and the Model Y lineup already firing on all cylinders, Tesla heads into the second half of 2026 with real momentum north of the border — and a clear signal that the right pricing and supply moves can turn a soft market into a growth story.