Tesla Turns Its Beloved Dog Mode Into a Nine-Item Collection

AUSTIN, Texas — One of Tesla's most-loved software features has jumped off the touchscreen and into the merchandise aisle. On Aug. 27, Tesla introduced a nine-product Dog Mode collection in its online shop, turning the friendly on-screen pup that reassures passersby into a line of toys, apparel, and accessories for owners and their pets.

The lineup leans into the charm that made the feature famous. Dog Mode keeps the cabin climate comfortable for pets while displaying a message and a cheerful animal avatar on the screen, and Tesla has steadily expanded it — even renaming it Pet Mode and adding cat and hedgehog avatars along the way. The new collection celebrates that history with something for nearly every fan.

What Is in the Collection

The nine items span four categories. For dogs, there is a reversible $15 Dog Mode Bandana with a gray-and-black Tesla logo pattern and a $20 non-toxic rubber Chew Toy with a hollow center for treats. For kids, Tesla added a $20 Cyberhog Onesie, a $30 Kids Cyberhog Tee, a $30 Kids Optimus Dog Mode Tee depicting Optimus hugging the Pet Mode dog, and a $30 Kids Dog Mode Tee.

The standout is likely the $35 Tesla Dog Mode Plushie, a soft version of the on-screen dog that fans have wanted for years. The plastic Dog Mode figure has been a perennial hit in the shop, and the plushie looks poised to follow suit. Rounding out the collection are two $145 pet liners — one tailored to the Cybertruck's second row and another that fits Model S, Model 3, and most Model Y vehicles — each with a water-resistant hammock-style liner and door protectors.

Merchandise With a Purpose

Beyond the fun, the collection is a reminder of how deeply Tesla has woven personality into its products. Dog Mode began as a practical safety feature — a way to keep pets comfortable and let onlookers know the animal is fine — and it has grown into a piece of Tesla culture that owners genuinely enjoy showing off. Extending it into physical goods is a low-key but savvy way to strengthen that connection, much as Tesla continues to expand playful touches across its software, including its latest push to bring Grok deeper into the cabin.

A Growing Lifestyle Brand

The release also fits a broader pattern of Tesla treating its shop as more than an afterthought. From the Cyberwhistle to apparel to home charging accessories, the company has built a small but devoted merchandise following, and items tied to viral features tend to sell quickly. Tesla even flagged that the plushie is not offered in a few states, a detail that only added to the collectible buzz among fans.

For owners, the appeal is simple: a chance to bring a favorite feature home and share it with the newest members of the household. The full collection is available now through Tesla's official online shop. With the plastic figure already a fan favorite, the plushie may be the item that sells out first.