GRÜNHEIDE, Germany — Tesla is stepping on the accelerator at its only European car plant. The automaker confirmed Thursday that it plans to hire roughly 1,000 additional workers at Gigafactory Berlin-Brandenburg as it moves to lift output at the sprawling Grünheide site, with a goal of building 7,500 vehicles per week starting in October.
Scaling Up Grünheide
The hiring drive marks one of the clearest signals yet that Tesla sees room to grow in Europe even amid a competitive EV market. The Grünheide factory, which builds the Model Y for European customers, has steadily expanded its workforce since opening, and the latest push would add to a payroll that already numbers in the tens of thousands.
Reaching 7,500 cars a week would represent a meaningful step toward the plant's long-stated capacity ambitions. Tesla has consistently framed Grünheide as the anchor of its European manufacturing strategy, supplying the Megapack energy projects and vehicle demand that are increasingly concentrated on the continent.
A Vote of Confidence in Europe
The expansion lands at a pivotal moment for Tesla in Europe, where the company is simultaneously pushing to widen the rollout of its driver-assistance technology. As Tesla works toward a continent-wide path for Full Self-Driving approval, a higher-volume German plant positions it to meet demand quickly if regulatory clearances and order books both move in its favor.
