Musk has described the clearest example of his own first-principles reasoning as the calculation he did on a flight home from Russia in 2002, after failing to buy an affordable rocket. He estimated that the raw materials in a rocket — aerospace-grade aluminum alloys, titanium, copper, carbon fiber and fuel — amounted to only about 2% of the price aerospace companies charged for a finished vehicle.[1][2]
That gap convinced him the difference was not physics but industry practice: expensive, largely disposable hardware built under cost-plus government contracts with little incentive to cut costs. He concluded that a company designing and building most of its own parts, and reusing hardware, could fly for a small fraction of prevailing prices — the founding thesis of SpaceX.[1][2]


